Bacardi Oakheart

A fun project I created at Attik. This is what we called Global Travel Retailer that will be installed inside the airport. There are many different scales from the big booth to just only a shelf. I started with the concept of what the big booth would be, how consumers will interact with the booth to how we could scale down to something as small, as simple as just a shelf and still carry the brand personality to it. I started the process from hand sketches to the final 3D rendering.
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