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Scion FR-S

I was fortunate enough to be a part of Attik at the launch of FR-S in the US. This project I was the designer that designed this custom treatment for the campaign. This type treatment carries through out the campaign from broadcast animation to print, out of home and digital. I also created storyboard and some of the initial animation for TV spot, every print designs to out of home but not digital.
frs02 frs03 frs06 frs04
https://vimeo.com/127774548